ABOUT THE AUTHOR Harry Webber Since childhood, Harry Webber has been a creative person for hire. At the young age of 12, he created safety posters for the once mighty Pennsylvania Railroad. At 19, he moved to Detroit to become the first art director for the legendary Motown Record Corp., winning 22 gold records. Five years later, Harry returned to New York to join Young & Rubicam, where he was on the team responsible for creating such memorable television campaigns as A Mind is a Terrible Thing to Waste and I'm Stuck on Band-Aid Brand, two of the longest running campaigns in advertising history. For the next 25 years on Madison Avenue, Harry Webber has been credited with creative responsibility for Chow, Chow, Chow; Thanks, I Needed That; Quality is Job 1; and many other mass-marketed television and print efforts for such well-known advertising agencies as Leo Burnett, SSC&B, McCann-Ericsson, and Wells, Rich, Greene. In 1985, Mr. Webber saw the writing on the wall for the practice of mass marketing. Moving West to Los Angeles, he founded Smart Communications, Inc., the first marketing firm to devote itself to the development of segmented marketing in America. Since then, his clients have included McDonald's, Kentucky Fried Chicken, Hardee's, Denny's, The Coca-Cola Company, The Walt Disney Co., Columbia/TriStar, United Paramount Network, Turner Home Entertainment, F/X Networks, The California Lottery, Athearn Trains in Miniature, L'Ermitage Hotels, California Department of Health Services, OrNda Healthcorp, Tenent Healthcare Corp, Sun Microsystems, and DirecTV. His landmark book Divide & Conquer (John Wiley & Sons, NY) is a best seller on the practice of market segmentation. Harry Webber's work is in the Clio Hall of Fame, The Museum of Advertising, Madison Avenue's Advertising Walk of Fame, and the permanent collections of the Museum of Contemporary Art and the Smithsonian. He has been featured in the books Mirror Makers and Positioning as well as the Wall Street Journal, The Los Angeles Times, CBS, NBC, CNN, AdWeek, Adrants, and Advertising Age. The New York Times credited Harry's CokeClassic. A Cool American campaign with pioneering the trend of user-generated content over the web. Some 10,000 advertising and marketing professionals worldwide read Harry's online column, MadisonAveNew.com, each week. In 2006 Mr. Webber, along with partners Angela Glenn (The Gasp Company, LLC), Dan Cracchiolo (Producer, The Matrix), and John Feist (Producer, Survivor), began developing branded entertainment content for the Institute for Advanced Practices in Advertising, an ad industry think tank. Creativity at Work is Mr. Webber's third book. His second book, for children, Fantazzzmia: Where Dreams Come From (with educator Monica Erne), was also published by Four Dolphins Press in Los Angeles.