TAKING YOUR COMPANY "CREATIVE" Starting today, this company will implement organizational creativity to improve everything we do, from the mailroom to the boardroom. That's all it takes. One statement of purpose from the person in charge. The decision to take a company more creative must begin at the top. From that point on, your biggest challenge will be to get your people to bring their brains to work and volunteer them for creative service. Once that commitment is made, "Good enough" will no longer be good enough. But don't think of this as a revolutionary process. Although its results will be measurably impactful, organizational creativity is, in fact, evolutionary in its infusion to your corporate DNA. It starts at the suggestion box level and grows through ad-hoc "Creativity circles" organized to bring the best ideas to fruition. But not just any ideas. Ideas that save time, money or energy. Ideas that can grow your company. Creativity At Work provides forward-thinking companies with a roadmap to applying organizational creativity to their corporate growth initiatives. Learn the step-by-step process by which your company can begin to deploy this valuable business skill throughout the enterprise. And then build on it.

Incentivizing Creative Service Taking your company "Creative" is a bold decision. Creative service—getting people from the mail room to the board room to volunteer their efforts for the good of the company—is an essential component to the success of this program. Those individuals willing to volunteer their time and effort to see a great idea that they are part of make it to market or be incorporated into a new process that saves time or reduces cost or waste are invaluable to the organization. Creativity At Work shows you how to develop incentive programs that reward creative service so that those participants will reap the rewards of the company's growth right along with it.

Organizational Creativity vs. Artistic Creativity In most organizations, resistance to creative initiatives is par for the course. Even the mere mention of the word "Creativity" makes the accountants and the bottom-line thinkers pretty nervous. Creativity At Work explains the difference between the artistic creativity your nephew (the budding cellist) was born with and organizational creativity, which can be nurtured and developed within each and every one of your people, "creative" or not. Organizational creativity, or "applied" creativity, is practiced within a business context. It is driven by commercial imperatives and objectives, not by artistic license.

Organizational Creativity and the Corporate Structure The practice of organizational creativity is not about creating another layer of management to get the job done. Quite the contrary. Bureaucracy actually stifles creativity. Organizational creativity is more like the oil that allows the gears of a complex mechanism to run smoothly at slow, medium, or even the highest speeds. Creativity At Work demonstrates how to harness the power of organizational creativity as an orderly pathway through, around and above the bureaucracy to those whose decisions are responsible for growing the company.