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WHY YOU SHOULD READ THIS BOOK We live in a far different world than our parents lived in, and their parents before that. Our world is inventing and reinventing itself by the minute, by the hour, 24/7/365. It's getting harder to keep up and even harder to stay ahead of the curve. What energy force is driving this constant reinvention? The need for something "new," that's what. As business people, we are obsessed by the idea of innovation. The fuel for this anticipated innovation is creativity. Or more precisely, organizational creativity. The creativity that takes place in companies focused upon achieving growth by creating demand for their products. If you want to grow your company or become more valuable to these forward-thinking companies, working harder and faster is only the beginning. The secret revealed in Creativity At Work is to become more creative. But can you actually "learn" to become more creative? The good news is, yes! Organizational creativity is a business skill, just like accounting or web development. It can be taught, it can be managed, and It can be improved upon. Creativity At Work shows you how.

Corporate Decision Makers Should Read This Book Creativity At Work will provide a clear and actionable roadmap to migrate your company from a traditional company of the 20th century to a creative company of the 21st century. By doing this, you will increase shareholder value, employee productivity and competitive advantage.

Business Managers Should Read This Book Creativity At Work will enhance the value and potential for enhanced productivity, continuous improvement, product and process innovation and employee morale and retention. Each of these business assets can introduce specific improvements in corporate performance and your bottom line.

Company Employees Should Read This Book Creativity At Work will demonstrate how bringing ideas and creativity to work will grow your company and enhance your ongoing career development. Find out whether the company you work for is on the road to success or behind the curve in today's competitive landscape.
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